Elevate

Elevate Your Bartender Skills With Excellence Training

Empowers bartenders to be engaging, consistent and
deliver financially quantifiable results

Book a Training Day Learn more
"Thanks for all your help, we have already placed your recommendations into process to run a seamless service. You have been great help with generating the desired guest engagement experience and the bar team at The O2 have really learned a lot under your coaching"

Alex Stephanopoulos, Operations Mgr, The O2 Arena

Elevate Your Drinks Service

Empower Your Bartenders With An Incredible
Skillset For Success

A glass of orange juice with a mint garnish.

Switch on a hospitality mindset, learn how to upsell premium spirits fluently in everyday conversation and find out how to serve cocktails that guests instantly want to photograph.

Discover a complete set of skills that empower you to be a exceptional  bartender and develop a mindset that always delighting customers with service excellence

Learn more
A glass of red wine with a clear bottom.

Elevated your cocktail skills with theatrical mixology presentation including molecular concepts and incredible cocktail storytelling

Learn and practice 10 advanced techniques that will ensure you stand out as an exceptional creator of highly visual and interactive cocktail experiences.Gain the confidence to present the techniques in front of guests whilst simaltaneously delivering an engaging storytelling experience

Learn more
Murdo has great knowledge, after studying our menus and how we operate our MOXY hotel properties throughout the UK, he has shown us how to bring bar hospitality to the next level. He has shown how to elegantly shake and present quality cocktails, garnish them spectacularly, shared strong upselling techniques and he even created signature cocktails to impress our guests. It was all highly interactive with lots of practical help

Aukse Jakiunaite, Group Operations Trainer

Bar Excellence

The importance of correct glassware, ice and thermo dynamics, setup of bartender equipment, Initial customer connection and hospitality theatre, order taking excellence, perfect serve and presentation, consistency of service, workstation management, service psychology, tips for success

A glass of ice with zest

Upsell Fluently In Conversation

Includes: Learn one-liner wow factor facts on each upsell spirit that instantly inspire customers into trial. Discover sales techniques that become part of everyday repertoire, learn the origins, raw materials and distillation techniques, everyone gains the confidence to positively recommend and successfully upsell the spirits featured at the bar

A bottle of Tiger whiskey is on a shelf.

Cocktail Confidence

Includes: Introduction to 10 classic cocktails, introduction to the cocktail tools and how to use them, the importance of correct glassware and correct ice, how to make the 4 types of cocktails: shaken, stirred, built and layered, how to balance flavours, how to present cocktails beautifully, practice for perfection, tips for success, everyone gains the confidence to shake & present 10 classic cocktails

A glass of red liquid with smoke coming out of it.

Exquisite Garnishing

Includes: Introduction to the latest garnish tools, how to cut beautiful garnishes from oranges, lemons, cucumbers, berries, cherries, mangos, melons, kiwi, pineapple, apples and pears, how to create stencils & cocktail art, how to perform flaming tiki garnishes and utilise edible glitters, how to perform theatres with scented smoke, how to use dry ice special effects, tips for success, everyone gains the confidence present 20 creative and visually stunning garnishes

A glass of orange juice with a slice of orange in it.
Bar Excellence
Upsell Fluently
Cocktail Confidence
Exquisite Garnishing

Calculate Your Potential Financial Benefit

Monthly Spirits Sales

Our Training

Potential Sales Growth Post Training

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Raise Your Glass to Progress – Join Murdo’s Bartender Revolution

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Meet Murdo MacLeod, A Master Mixologist That Fizzes With Passion & Expertise

An effervescent presenter and drinks industry personality, Murdo's journey began at Bacardi, progressing to Senior Training Manager.

In a single year, he trained over 5000 bartenders in creative mixology. A hop over to Britvic as National Manager and then in 2011 he launched his own multi award-winning pop up cocktail service that went on to serve cocktails to over 2 million event guests in every continent worldwide across a decade, with a client base spanning Lamborghini, McLaren, Google, HNWI, celebrities and royalty. Following his passion he now heads up Bar Excellence, empowering bartenders with an incredible skill set for success, teaching them how to be super engaging and jubilate knowledge that delights and excites on all levels.

A man wearing a white jacket and black tie.
“Murdo has a real passion for drinks culture and inspires event guests and consumers alike with creativity and passion and can bring both expertise and fun to any on premise or corporate event”

Michael Birch, Vice President, Bacardi

Case Studies

Elevate Your Drinks Service

See A Selection Of Our Training & Drinks Development
Contract Caterer

MOXY Hotels
Moxy Hotels: Premium Spirit Upselling and Impressive Cocktail Skills with Hotel Co 51’s Comprehensive Training Program
Read more
Contract Caterer

Unity Place Sky Lounge
Read more
Drinks Development

We Creates Signature Cocktail Designs
Read more

Elevate Your Bartending Skills Today

Discover our comprehensive training programs designed to enhance your bartending skills and knowledge.

Book a Training Day
A woman pouring a drink with a flaming orange wedge in it.
Two women are making drinks at a bar.
Three women in blue shirts are making drinks.
A woman pouring a drink into a glass.
A woman pouring a drink in front of a group of people.
A woman in a black and white sweater pouring a drink.
A glass of orange juice with a flame in it.
A glass of red liquid with smoke coming out of it.
A glass with a slice of orange in it.
A group of people sitting in a room with a black and white checkered floor.
A large building with a sign that says Unity Place.
A glass of red liquid with smoke coming out of it.
A skull shaped glass with a pink fruit inside.
A table with several glasses of red and yellow drinks.
A glass of red liquid with a slice of lemon in it.
A glass of pink liquid with a strawberry on top.
A glass of green drink with a lime wedge on a table.
A woman holding a strawberry rose with a stem.
A man holding a glass of green drink.
Three men wearing black vests and white shirts are holding drinks.
A woman pouring a drink into a glass.
A group of people sitting at a table in a restaurant.
A group of people standing in front of a building.
A glass of green drink with a lime wedge on a table.